In the highly competitive consumer packaged goods (CPG) market, Buda Juice, known for its premium cold-pressed organic juices, needed to distinguish itself from competitors. Despite its strong brand reputation, Buda Juice sought to enhance its visibility and drive sales by targeting consumers who make impulse purchases while in their cars. The challenge was to capture the attention of potential customers during their journey and convert that engagement into increased online traffic and in-store sales.
To address this challenge, Buda Juice partnered with Nickelytics to launch a targeted advertising campaign using our On Touch Go platform. We implemented a creative strategy featuring image-based ads with QR codes designed to drive traffic to Buda Juice’s website. Using advanced geofencing technology, the ads were displayed to passengers in neighborhoods close to Buda Juice’s retail locations. This approach leveraged the 30-second dwell time as passengers were dropped off at retail destinations, maintaining Buda Juice’s visibility and encouraging impulse purchases.
The geofenced campaign effectively increased digital engagement for Buda Juice. The strategic targeting and engaging ad content led to a significant rise in website visits, demonstrating the campaign’s success in converting passenger attention into online traffic. By reaching consumers when they were near retail locations, the campaign not only boosted Buda Juice’s online presence but also likely contributed to higher in-store sales. This innovative approach highlighted the effectiveness of mobile advertising in connecting with consumers in a meaningful and impactful way.
If you’re interested in innovative advertising solutions that drive real results, discover how Nickelytics Go! can help you connect with your audience and boost engagement. Explore the possibilities with Nickelytics for impactful and creative advertising solutions.
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