In the competitive sports entertainment landscape, capturing fan attention requires creative and targeted marketing strategies.
FC Dallas, one of Major League Soccer’s founding clubs, is a pillar of the soccer community in North Texas, known for its passionate fan base and thrilling matches. However, with numerous events and entertainment options vying for attention in the region, FC Dallas faced the challenge of maintaining high levels of fan engagement and driving ticket sales for upcoming games.
As a well-established team with a reputation for exciting soccer experiences, FC Dallas needed a marketing solution that would effectively reach sports enthusiasts and position the team as a top choice for live entertainment in a crowded market.
Recognizing the power of precision-targeted digital advertising, FC Dallas partnered with Nickelytics to launch a geofenced video ad campaign aimed at driving ticket sales.
We implemented a strategic video ad campaign that leveraged advanced geofencing technology to target sports enthusiasts in close proximity to Toyota Stadium in Frisco, TX. The dynamic video showcased highlights from previous FC Dallas matches, capturing the excitement and energy of the game, and included a promotional offer for a 20% discount on tickets, easily redeemable via a campaign-specific landing page.
The geofenced video ad campaign effectively captured the attention of potential attendees, driving significant traffic to the campaign landing page and resulting in a notable increase in ticket purchases.
This innovative approach to digital out-of-home advertising proved successful in expanding FC Dallas’ market presence and reinforcing its position as a top entertainment choice in North Texas.
The success of this campaign demonstrated the value of targeted video advertising in engaging fans and converting interest into action, contributing to FC Dallas’ ongoing efforts to deliver exceptional live soccer experiences.
If you’re interested in leveraging advanced digital advertising solutions to drive fan engagement and boost ticket sales, explore how Nickelytics’ innovative approaches can create impactful results for sports franchises.
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