In the competitive travel market, Skiplagged needed to reach a highly specific audience: travelers who could benefit from their unique approach to affordable flights through “hidden city” routes. Despite its popularity, Skiplagged faced the challenge of capturing the attention of this niche audience at a critical moment. With 37 percent of air travelers using rideshare services, Skiplagged sought an effective way to engage these individuals during their airport journeys and drive them to a dedicated campaign URL to download the app and visit their website.
Skiplagged partnered with Nickelytics to implement a strategic geofenced ad campaign using our On Touch Go platform. We deployed visually engaging ads featuring humor and a clear call-to-action: a $10 incentive for downloading the Skiplagged app. These ads were targeted to travelers in and around airport areas, leveraging advanced geofencing technology to ensure the messaging reached the right audience at the optimal time—right when they were considering their travel options.
The campaign successfully increased both URL visits and app downloads for Skiplagged. By targeting travelers in airport areas—when they were most likely to engage with travel services—Nickelytics ensured that the ads effectively reached a relevant audience. The combination of precise geofencing, engaging content, and a compelling incentive led to higher app adoption and enhanced Skiplagged’s visibility and engagement in the travel market.
If you’re interested in innovative and targeted advertising strategies, explore how Nickelytics can help drive engagement and deliver impactful results for your brand.
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