In the competitive fast-casual dining landscape, standing out and maintaining top-of-mind awareness among customers requires creative and targeted marketing strategies.
Velvet Taco, a fast-casual restaurant chain celebrated for its bold and innovative taco creations, has built a loyal following across multiple U.S. locations. However, with countless dining options available, Velvet Taco faced the challenge of ensuring its unique offerings were not only noticed but also compelling enough to drive immediate action, particularly during peak dining hours. To maintain its market presence and drive both foot traffic and delivery orders, Velvet Taco needed a marketing solution that could effectively resonate with local audiences and inspire them to choose Velvet Taco over the competition.
Recognizing the importance of precision-targeted advertising, Velvet Taco partnered with Nickelytics Go to launch a geofenced video ad campaign designed to drive customer engagement.
We implemented a strategic video ad campaign that utilized advanced geofencing technology to target potential customers in neighborhoods surrounding Velvet Taco locations during peak dining hours, such as lunch and dinner. The dynamic video ads featured high quality visuals of Velvet Taco’s most popular menu items, combined with scenes that captured the lively dining experience. This approach not only made Velvet Taco top-of-mind when customers were deciding where to eat, but also included a clear call-to-action that encouraged viewers to visit a nearby location or place a delivery order immediately.
The geofenced video ad campaign successfully captured the attention of local consumers, leading to a significant increase in foot traffic, delivery orders, and visits to Velvet Taco’s website. The strategically timed and precisely targeted ads translated interest into actionable results, effectively boosting Velvet Taco’s market presence and customer engagement.
If you’re interested in leveraging advanced digital advertising solutions to enhance brand awareness, drive foot traffic, and increase customer engagement, explore how Nickelytics’ innovative approaches can deliver impactful results for fast-casual dining brands.
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